solti ︎
client
solti︎︎︎
briefThe project calls what do we want the consumer to believe that will cause them to purchase the product. This Solti bottle must also have a functional benefit, with practical or useful characteristics of the service that aids in distinguishing Solti from its competition. The design also targets the emotional benefit of the consumer, with a positive feeling of, “I want to feel good about myself because I drink a delicious beverage that’s good for me”
company’s mission
Sol-ti is built on a passion for healthy living and sustainability. They are committed to helping individuals shine through liquids of vitality while also preserving the planet with the use of sustainable glass packaging.
project completion
spring 2021 - time frame: 3 weeks
solti︎︎︎
briefThe project calls what do we want the consumer to believe that will cause them to purchase the product. This Solti bottle must also have a functional benefit, with practical or useful characteristics of the service that aids in distinguishing Solti from its competition. The design also targets the emotional benefit of the consumer, with a positive feeling of, “I want to feel good about myself because I drink a delicious beverage that’s good for me”
company’s mission
Sol-ti is built on a passion for healthy living and sustainability. They are committed to helping individuals shine through liquids of vitality while also preserving the planet with the use of sustainable glass packaging.
project completion
spring 2021 - time frame: 3 weeks
tools
adobe illustrator
adobe dimension
fonts used
logo: frankfurter
body text: ranua - heavy, bold, medium
colors applied
logo
︎ #faa21f / RGB: 250 162 31 / CMYK: 0% 42% 98% 0%
︎ #8d672b / RGB: 141 103 43 / CMYK: 37% 54% 96% 22%
︎ #fdd29e / RGB: 253 210 158 / CMYK: 0% 19% 41% 0%
︎ #4a341a / RBG: 74 52 26 / CMYK 50% 655 87% 58%
energy
︎ #ffca60 / RGB: 255 202 96 / CMYK: 0% 22% 73% 0%
︎ #3365ae / RGB: 51 101 174 / CMYK: 86% 63% 1% 0%
︎ #5582c0 / RGB: 85 130 192 / CMYK: 70% 445 15 0%
︎ #f16b5f / RGB: 241 107 95 / CMYK: 0% 73% 60% 0%
︎ #c74c4c / RGB: 199 76 76 / CMYK: 16% 84% 70% 4%
︎ #b48a46 / RGB: 180 138 70 / CMYK: 28% 44% 84% 6%
immunity
︎ #4e4b4d / RGB: 78 75 77 / CMYK: 65% 60% 56% 38%
︎ #c3772a / RGB: 195 119 42 / CMYK: 20% 585 100%
︎ #fab317 / RGB: 250 179 23 / CMYK: 1% 32% 100% 0%
︎ #764b22 / RGB: 118 75 34 / CMYK: 38% 65% 95% 36%
︎ #77302b / RGB: 119 48 43 / CMYK: 33% 85% 79% 39%
︎ #a63e31 / RGB: 166 62 49 / CMYK: 24% 86% 86% 17%
︎ #c72e28 / RGB: 199 46 40 / CMYK: 15% 96% 99% 5%
︎ #f68521 / RGB: 246 133 33 / CMYK: 0% 58% 99% 0%
wellness
︎ #cfeadf / RGB: 207 234 223 / CMYK: 18% 0% 14% 0%
︎ #add9ca / RGB: 173 217 202 / CMYK: 32% 1% 24% 0%
︎ #7ca896 / RGB: 124 168 150 / CMYK: 55% 20% 45% 0%
︎ #586f66 / RGB: 88 111 102 / CMYK: 67% 43% 57% 19%
︎ #eda49d / RGB: 237 164 157 / CMYK: 4% 42% 30% 0%
︎ #fccec5 / RGB: 252 206 197 / CMYK: 0% 22% 16% 0%
adobe illustrator
adobe dimension
fonts used
logo: frankfurter
body text: ranua - heavy, bold, medium
colors applied
logo
︎ #faa21f / RGB: 250 162 31 / CMYK: 0% 42% 98% 0%
︎ #8d672b / RGB: 141 103 43 / CMYK: 37% 54% 96% 22%
︎ #fdd29e / RGB: 253 210 158 / CMYK: 0% 19% 41% 0%
︎ #4a341a / RBG: 74 52 26 / CMYK 50% 655 87% 58%
energy
︎ #ffca60 / RGB: 255 202 96 / CMYK: 0% 22% 73% 0%
︎ #3365ae / RGB: 51 101 174 / CMYK: 86% 63% 1% 0%
︎ #5582c0 / RGB: 85 130 192 / CMYK: 70% 445 15 0%
︎ #f16b5f / RGB: 241 107 95 / CMYK: 0% 73% 60% 0%
︎ #c74c4c / RGB: 199 76 76 / CMYK: 16% 84% 70% 4%
︎ #b48a46 / RGB: 180 138 70 / CMYK: 28% 44% 84% 6%
immunity
︎ #4e4b4d / RGB: 78 75 77 / CMYK: 65% 60% 56% 38%
︎ #c3772a / RGB: 195 119 42 / CMYK: 20% 585 100%
︎ #fab317 / RGB: 250 179 23 / CMYK: 1% 32% 100% 0%
︎ #764b22 / RGB: 118 75 34 / CMYK: 38% 65% 95% 36%
︎ #77302b / RGB: 119 48 43 / CMYK: 33% 85% 79% 39%
︎ #a63e31 / RGB: 166 62 49 / CMYK: 24% 86% 86% 17%
︎ #c72e28 / RGB: 199 46 40 / CMYK: 15% 96% 99% 5%
︎ #f68521 / RGB: 246 133 33 / CMYK: 0% 58% 99% 0%
wellness
︎ #cfeadf / RGB: 207 234 223 / CMYK: 18% 0% 14% 0%
︎ #add9ca / RGB: 173 217 202 / CMYK: 32% 1% 24% 0%
︎ #7ca896 / RGB: 124 168 150 / CMYK: 55% 20% 45% 0%
︎ #586f66 / RGB: 88 111 102 / CMYK: 67% 43% 57% 19%
︎ #eda49d / RGB: 237 164 157 / CMYK: 4% 42% 30% 0%
︎ #fccec5 / RGB: 252 206 197 / CMYK: 0% 22% 16% 0%
logo redesign
original logo
redesign logo
logo disection
wordmark
pictorial mark
emblem
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emotional functions per flavor and drink benefit
strawberry & lemon superade
drink benefits: energy
personality:
- flavors of fruit, fruit color pops
- fun, energetic
- colors based in different energy levels
- high nutritional value
mood palette: fruit bomb
︎ #f26a5f
︎ #3264af
︎ #f26a5f
︎ #3264af
solti energy + hydration drink label
reishi & tumeric superade
drink benefits: body healing, immunity
personality:- magical essence of the fruit
- wellness and mindful vitamins
- elevates mood and senses
- bohemian vibes with an inviting attitude
- elemental and astrology energy
mood palette: i-immune
︎ #4d4b4c
︎ #c27629
︎ #fcb415
︎ #ffdcb1
solti immunity + living drink label
blue spirulina superade
drink benefits: wellness and mental health
personality:
- calm and mindfullness to the wellbeing
- enhances body energy levels
- tranquility to even out stress
- peace of mind to mental health
mood palette: peace of mind
︎ #aedaca
︎ #fccfc5
︎ #eea59e
︎ #dad8e
solti self love + wellness label
overview
